Products

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
$10.13
Description
A fully updated guide to making your landing pages profitable

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.

  • Features fully updated information and case studies on landing page optimization
  • Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes
  • Provides a step-by-step implementation plan and advice on getting support and resources
  • Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

    ISBN
    9780470610121
    By
    Page, Rich
    Publisher
    Sybex
    Item Condition
    Used, Like New
    About This Product
    Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
    Item SKU
    1122487
    Location
    L
    American Girls: Social Media and the Secret Lives of Teenagers
    $5.87
    Description
    A New York Times Bestseller

    Instagram. Whisper. YouTube. Kik. Ask.fm. Tinder. The dominant force in the lives of girls coming of age in America today is social media. What it is doing to an entire generation of young women is the subject of award-winning Vanity Fair writer Nancy Jo Sales's riveting and explosive American Girls.

    With extraordinary intimacy and precision, Sales captures what it feels like to be a girl in America today. From Montclair to Manhattan and Los Angeles, from Florida and Arizona to Texas and Kentucky, Sales crisscrossed the country, speaking to more than two hundred girls, ages thirteen to nineteen, and documenting a massive change in the way girls are growing up, a phenomenon that transcends race, geography, and household income. American Girls provides a disturbing portrait of the end of childhood as we know it and of the inexorable and ubiquitous experience of a new kind of adolescence--one dominated by new social and sexual norms, where a girl's first crushes and experiences of longing and romance occur in an accelerated electronic environment; where issues of identity and self-esteem are magnified and transformed by social platforms that provide instantaneous judgment. What does it mean to be a girl in America in 2016? It means coming of age online in a hypersexualized culture that has normalized extreme behavior, from pornography to the casual exchange of nude photographs; a culture rife with a virulent new strain of sexism and a sometimes self-undermining notion of feminist empowerment; a culture in which teenagers are spending so much time on technology and social media that they are not developing basic communication skills. From beauty gurus to slut-shaming to a disconcerting trend of exhibitionism, Nancy Jo Sales provides a shocking window into the troubling world of today's teenage girls.

    Provocative and urgent, American Girls is destined to ignite a much-needed conversation about how we can help our daughters and sons negotiate unprecedented new challenges.

    ISBN
    9780385353922
    By
    Sales, Nancy Jo
    Publisher
    Knopf
    Item Condition
    Used, Like New
    About This Product
    Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
    Item SKU
    1111415
    Location
    C
    Squarespace 6 For Dummies
    $9.11
    Description

    Build your own blog, website, or portfolio with Squarespace

    Squarespace lets you create visually rich web pages with any configuration of text, images, or blocks you wish, just by dragging and dropping. Even if you've been using earlier versions of Squarespace, the features in version 6 will amaze you - and bring you straight to this must-have guide for practical information! If you're a do-it-yourself website builder, get up to speed fast on all the next-generation Squarespace tools, including cool new features for mobile sites, SEO, social networks, and more.

  • Brings you up to speed on Squarespace 6 and its revolutionary LayoutEngine tool for building visually-rich web pages
  • Deciphers the very latest features for page-building in today's markets, including mobile, social media, and using SEO
  • Delves into using auto-publish for social networks, using built-in mobile websites, syncing with social networks, gathering real-time statistics, managing your site from your smartphone or mobile device, and much more
  • Covers the essentials, such as using templates, drag-and-drop image uploads, image-editing with Aviary, and using Page Builder to create, share, and reblog content
  • Build awesome, professional websites for your business in no time with Squarespace 6 For Dummies.

    ISBN
    9781118575383
    By
    Black, Kris
    Publisher
    For Dummies
    Item Condition
    Used, Very Good
    About This Product
    Clean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
    Item SKU
    1111292
    Location
    L
    Designing for Performance: Weighing Aesthetics and Speed
    $13.88
    Description

    As a web designer, you encounter tough choices when it comes to weighing aesthetics and performance. Good content, layout, images, and interactivity are essential for engaging your audience, and each of these elements have an enormous impact on page load time and the end-user experience. In this practical book, Lara Hogan helps you approach projects with page speed in mind, showing you how to test and benchmark which design choices are most critical.

    To get started, all you need are basic HTML and CSS skills and Photoshop experience.

    Topics include:

  • The impact of page load time on your site, brand, and users
  • Page speed basics: how browsers retrieve and render content
  • Best practices for optimizing and loading images
  • How to clean up HTML and CSS, and optimize web fonts
  • Mobile-first design with performance goals by breakpoint
  • Using tools to measure performance as your site evolves
  • Methods for shaping an organization's performance culture
  • ISBN
    9781491902516
    By
    Hogan, Lara Callender
    Publisher
    O'Reilly Media
    Item Condition
    Used, Like New
    About This Product
    Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
    Item SKU
    1110574
    Location
    D
    Architecting for Scale
    $5.40
    Description

    Every day, companies struggle to scale critical applications. As traffic volume and data demands increase, these applications become more complicated and brittle, exposing risks and compromising availability. This practical guide shows IT, devops, and system reliability managers how to prevent an application from becoming slow, inconsistent, or downright unavailable as it grows.

    Scaling isn't just about handling more users; it's also about managing risk and ensuring availability. Author Lee Atchison provides basic techniques for building applications that can handle huge quantities of traffic, data, and demand without affecting the quality your customers expect.

    In five parts, this book explores:

  • Availability: learn techniques for building highly available applications, and for tracking and improving availability going forward
  • Risk management: identify, mitigate, and manage risks in your application, test your recovery/disaster plans, and build out systems that contain fewer risks
  • Services and microservices: understand the value of services for building complicated applications that need to operate at higher scale
  • Scaling applications: assign services to specific teams, label the criticalness of each service, and devise failure scenarios and recovery plans
  • Cloud services: understand the structure of cloud-based services, resource allocation, and service distribution

  • ISBN
    9781491943397
    By
    Atchison, Lee
    Publisher
    O'Reilly Media
    Item Condition
    Used, Like New
    About This Product
    Excellent, unmarked copy with little wear and tight binding. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders.
    Item SKU
    1108764
    Location
    L
    The Shallows: What the Internet Is Doing to Our Brains
    $17.95
    Description

    A finalist for the 2011 Pulitzer Prize in Nonfiction, Nicholas Carr's bestseller The Shallows has become a foundational book in one of the most important debates of our time: As we enjoy the internet's bounties, are we sacrificing our ability to read and think deeply? This 10th-anniversary edition includes a new afterword that brings the story, "a Silent Spring for the literary mind" (Slate), up to date, with a deep examination of the cognitive and behavioral effects of smartphones and social media.

    ISBN
    9780393357820
    By
    Carr, Nicholas
    Publisher
    W. W. Norton & Company
    Item Condition
    New
    About This Product
    New from publisher.
    Item SKU
    9780393357820
    Location
    Non-Fiction
    Lurking: How a Person Became a User
    $28.00
    Description

    A concise but wide-ranging personal history of the internet from--for the first time--the point of view of the user

    In a shockingly short amount of time, the internet has bound people around the world together and torn us apart and changed not just the way we communicate but who we are and who we can be. It has created a new, unprecedented cultural space that we are all a part of--even if we don't participate, that is how we participate--but by which we're continually surprised, betrayed, enriched, befuddled. We have churned through platforms and technologies and in turn been churned by them. And yet, the internet is us and always has been.

    In Lurking, Joanne McNeil digs deep and identifies the primary (if sometimes contradictory) concerns of people online: searching, safety, privacy, identity, community, anonymity, and visibility. She charts what it is that brought people online and what keeps us here even as the social equations of digital life--what we're made to trade, knowingly or otherwise, for the benefits of the internet--have shifted radically beneath us. It is a story we are accustomed to hearing as tales of entrepreneurs and visionaries and dynamic and powerful corporations, but there is a more profound, intimate story that hasn't yet been told.

    Long one of the most incisive, ferociously intelligent, and widely respected cultural critics online, McNeil here establishes a singular vision of who we are now, tells the stories of how we became us, and helps us start to figure out what we do now.

    ISBN
    9780374194338
    By
    McNeil, Joanne
    Publisher
    MCD
    Item Condition
    New
    About This Product
    New from publisher.
    Item SKU
    9780374194338
    Location
    Non-Fiction