Now the principal figure is not Artemio Cruz (who, however, makes a brief appearance) but Fuentes's first major female protagonist, the extraordinary Laura Diaz. Fuentes's richly woven narrative tapestry of her life from 1905 to 1978 -- filled with a multitude of witty, heartbreaking scenes and the sounds and colors, tastes and scents of Mexico -- shows us this wonderful woman as she grows into a politically committed artist who is also a wife and mother, a lover of great men, and a complicated and alluring heroine whose brave honesty prevails despite her losing a brother, son, and grandson to the darkest forces of Mexico's turbulent, often corrupt politics. In the end, Laura Diaz herself dies, after a life filled with tragedy and loss, but she is a happy woman, for she has borne witness to and helped to affect the course of history, and has loved and understood with unflinching honesty.
Raising the Bar tells the amazing story of Clif Bar's Gary Erickson and shows that some things are more important than money. Gary Erickson and coauthor Lois Lorentzen tell the unusual and inspiring story about following your passion, the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth. Raising the Bar chronicles Clif Bar's ascent from a homemade energy bar to a $100 million phenomenon with an estimated 35 million consumers, and a company hailed by Inc. magazine as one of the fastest-growing private companies in the U.S. four years in a row. The book is filled with compelling personal stories from Erickson's life-trekking in the Himalayan mountains, riding his bicycle over roadless European mountain passes, climbing in the Sierra Nevada range--as inspiration for his philosophy of business. Throughout the book, Erickson--a competitive cyclist, jazz musician, world traveler, mountain climber, wilderness guide, and entrepreneur--convinces us that sustaining one's employees, community, and environment is good business.
If you are a manager, executive, business owner, or board member, Raising the Bar is your personal guide to corporate integrity. If you are a sports enthusiast, environmentalist, adventure lover, intrigued by a unique corporate culture, or just interested in a good story, Raising the Bar is for you.